Top 5 Hair‑care Trends 2024
By Cosmetics Business
November 03, 2025
The article from Cosmetics Business outlines five key trends shaping the hair‑care industry in 2024: the reinvention of the hair‑growth category by prestige brands; a new era of anti‑frizz treatments that address root causes; the popularisation of “glass hair” shine reaching the mass market; rising importance of sensory experience in textures and packaging; and the emergence of scalp‑care hero oils such as batana, sage and prickly‑pear.
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